If you post content to LinkedIn when the majority of your audience isn’t online, you most likely won't receive the amount of views and engagement you were hoping for. B2C Businesses - Similarly to B2Bs, these companies are likely to find success among audiences when posting outside of business hours, or during lunch breaks.Their audiences are most likely other professionals, so it's best to catch them before they start working, during lunch hours, and during commutes. B2B Businesses - For B2Bs, analyzing web behavior is the best indicator.Higher education also seems to follow suit. Healthcare and Higher Education - Mid-morning, so around 10 a.m., to early afternoon, close to 2 p.m., are suggested for the best engagement. They're likely to find success posting in the morning between Monday-Friday, while software companies are suggested to find similar success posting outside of work hours. Software and Media Companies - It's suspected that audiences of media companies tend to check their social media feeds in the morning, like some would read a newspaper.You can infer when your posts will earn the most engagement based on the behavior of competitors in your industry, as well as audience members. to 1 p.m., while media companies should post between 8 to 10 a.m. Healthcare and higher education companies should post from 11 a.m. B2Bs and software companies should aim for outside of 9 a.m. We'll talk about how to come to the decision to post based on your business type, next.įor B2C businesses, between 11 a.m. Typically, their web behavior would reflect being busy during regular business hours.ĭuring the time periods above, people are usually getting ready for work, just starting their day, or taking an afternoon break.īut let's say you want to post according to your industry. From there, based on your time zone, you can estimate when you're expected to reach the most customers.Īlso, think about the majority of LinkedIn's audience: working professionals, higher education students, and college graduates. However, there are pockets throughout their day where professionals tend to check social media, like lunch hours and while heading to and from work. If your ideal customer is someone who is a working professional, it's safe to assume that during business hours, they won't have time to check their social media feeds. It's best to conduct some market research to learn more about how your audience uses the internet, or refer to your buyer persona if you've collected that information. Thinking about your audience's behavior is key. In the next section, we'll go over the best time to post on the platform based on your industry or business goals.įor an in-depth guide on when to post on LinkedIn and how to build your overall marketing strategy on the platform, check out our video. But you can use some research to make assumptions about the best times to post based on your audience. So how do you figure out the optimal time to post for your specific audience? But, if you don’t post your content at the right time, most of your followers will never see your updates. In fact, LinkedIn, a social media platform for professional engagement, has 303 million monthly active users.Īttracting an engaged audience on LinkedIn requires you to craft compelling content. Marketing campaigns on social media can expose companies to expansive audience members that could turn into leads. With the rise of marketing software and paid advertising, it's no secret that social media platforms aren't only a place for mutual connection and sharing among strangers - they've also grown into a place where companies can build a brand.
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